We are super excited to announce that XKGLOW website designed by Efelle has been awarded with W3 Best in Show for Best Visual Appeal Experience.

About W3 Website Design Awards

W3 awards outstanding websites, marketing, video, mobile sites, apps, and social media campaigns created by some of the best agencies in the world. It was one of the first major web competitions for agencies throughout the US and world.

XKGlow eCommerce Website Design

XKGlow was founded over a decade ago by car lovers and bike riders looking for more fun, interactive, and quality auto lights. As car lovers themselves, the team is passionate about sketching, prototyping, and creating the coolest accessories.

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XKGlow creates awesome products and the brand has a distinct personality that wasn’t well shown on the old site. In order to really show off who we are and the passion behind their products, Efelle helped us design a site that put content in the front seat and put user experience on top of the priority list.

With a number of different visitors in mind, the homepage was designed with a number of different jumping-off points, allowing users to shop by vehicle type using filtered search, showing hot spots to highlight a number of different products, and even giving examples of how the app works with the products to further sell the user.

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The website shows the personality of the brand, while also inviting users to explore for themselves. Efelle worked to create the most intuitive user paths and make navigation more user friendly to allow users to get to the products they need as quickly as possible.

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The product pages make sure to show off a lot of photos and videos to draw users in, as well as provide all the necessary information about features, sizes, and specs. The pages show videos of the product, as well as real customer photos and reviews. The product page also includes resources like installation help, mounting instructions, and other support resources to make sure post-purchase users are satisfied.